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If you’re ever shopped for a motorcycle jacket, you know there are a wide variety of brands available. Some of them are great for riding, while others are meant more for looks.
Knowing what brands suit your needs is important, and it’s not always easy to tell.
At a Glance: Our Top Picks for Motorcycle Jacket Brands
- OUR TOP PICK: HHR
- RUNNER-UP: Joe Rocket
- BEST BUDGET OPTION: FLAVOR
Comparison of the Best Motorcycle Jacket Brands
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Does Brand Matter in Choosing a Motorcycle Jacket?
Brands matter when choosing a motorcycle jacket, but not in the way you might think. Some brands, like JYG and HOOD CREW, are more for looks. Others, like HHR and Alpinestars, provide the protection you need when riding.

Knowing a little bit more about some of the most popular brands can help you find the jacket that’s perfect for you. Don’t let the price influence your opinion too much. There are some affordable options out there that are great for riding.
Review of the Best Motorcycle Jacket Brands
There are a lot of motorcycle jacket brands out there. Here’s what you need to know about some of the most popular brands.
1. HHR
Who is HHR?
HHR makes motorcycling pants and jackets. They also make gear for a variety of other sports, including Jiu-Jitsu, boxing, and horseback riding. The common theme is that everything they make is durable and tough. Whether you’re hitting the road on your bike or beating a punching bag, HHR provides the protection you need to stay safe.
What Makes HHR Stand Out?
Because HHR makes gear for such a varied number of activities, the brand has earned a reputation for being reliable. Everything it makes is highly rated, from its motorcycle jackets to its kids’ karate uniform. With consistency like that, it’s clear this is a brand you can trust.
2. Joe Rocket
Who is Joe Rocket?
Joe Rocket is owned by Sullivans, a Powersports wholesaler that’s been in business since the 1970s. The Joe Rocket style is instantly recognizable, and it works just as good off the bike as it does on it. It offers a wide range of riding gear, and some of the coolest looking jackets out there.
What Makes Joe Rocket Stand Out?
In addition to its recognizable style, Joe Rocket is also known for its versatility. No matter what kind of riding you do, there’s a Joe Rocket jacket for you. The brand consistently delivers reliable products at an affordable price. It’s a go-to brand if you’re looking to get more bang for your buck.
3. FLAVOR
Who is FLAVOR?
FLAVOR touts itself as a global online fashion retail company. It’s committed to providing a variety of high-quality, trendy products at affordable prices. FLAVOR claims to have more than 200,000 product lines. Its experienced buyers search worldwide for the latest styles and pass on the savings to you.
What Makes FLAVOR Stand Out?
In addition to its wide and varied product lines, the thing that stands out about FLAVOR is how stylish its products are. The price points for its genuine leather motorcycle jackets are almost too affordable to believe. They consistently get stellar reviews from customers, too, indicating the quality of the brand.
4. HWK
Who is HWK?
HWK is a motorsports apparel brand. It specializes in designing, manufacturing, and distributing high-quality sports equipment. In addition to motocross jackets, HWK also makes riding pants and has some leather products. Its products get raving reviews across the board, proving its commitment to quality is paying off.
What Makes HWK Stand Out?
The thing that stands out about this brand is that its high-quality products come at an affordable price. Although HWK does offer some leather gear, most of its products are styled more toward motorsports. There are a lot of sizes and color options available so you’re sure to find something that suits you.
5. Viking Cycle
Who is Viking Cycle?
Viking Cycle prides itself on using high-quality materials and craftsmanship. It is one of the most renowned motorcycle attire brands in the world. In addition to its stylish leather and textile jackets, Viking Cycle also makes chaps, rain suits, gloves, and more. All of its products are highly-rated, indicating the true quality of the brand.
What Makes Viking Cycle Stand Out?
Every product Viking Cycle offers is perfectly styled, from textile jackets to flannel shirts. It’s a gamble when a brand offers a wide range of products. There’s always the chance that one isn’t going to be as good as another, bringing the brand’s reputation down. That’s not the case for Viking Cycle. Every item it makes is well-received.
6. Alpinestars
Who is Alpinestars?
Alpinestars' history dates back to 1963 in a small town in northern Italy. A leather designer named Sante Mazzarolo developed a boot for motocross. Since then, they’ve expanded worldwide and provided riding gear to F1 and NASCAR drivers as well as World Motocross and MotoGP.
What Makes Alpinestars Stand Out?
Alpinestars motorcycles jackets are in line with the other gear it creates. They're technically sound, extremely durable, and world-renowned. This is a brand that everyone in the industry knows and respects. It’s a little pricier than some of the other jacket brands, but it’s definitely worth the investment.
7. Milano Sport
Who is Milano Sport?
Milano Sport is a bit of an unknown brand that flies under the radar. Its main product line consists mostly of mesh and textile motorcycle jackets, but it does have a leather option as well. The Gamma style is the most popular.
What Makes Milano Sport Stand Out?
Though its product line isn’t extensive, Milano Sports’ most popular offering, the Gamma jacket, is a good representation of what the brand stands for. It’s available in a wide range of sizes and colors. Reviews are mostly positive, and the price point is fair.
8. GuTe
Who is GuTe?
GuTe makes motorcycle jackets that provide a little more protection than your average jacket. Full body armor protection is not unusual in its products, making them perfect for everything from motocross to mountain biking to off-roading. They’re exceptionally affordable, too.
What Makes GuTe Stand Out?
GuTe offers superior levels of protection that translate across a lot of activities. If you participate in mountain biking, off-roading, or even skiing, you can conceivably get a lot of use out of a GuTe product. If not, they still look great and provide significant protection at a fair price.
9. JYG
Who is JYG?
JYG offers a range of products, all suitable for the outdoors and various outdoor activities. In addition to affordable and good-looking faux-leather motorcycle jackets, JYG has military-style parkas, puffy vests, and denim jackets. This brand is more for looks than protection, and the stylish designs deliver.
What Makes JYG Stand Out?
If you’re looking for a motorcycle jacket to wear for looks rather than protection, JYG is the place to look. The faux-leather styles are extremely affordable and look amazing. The brand has a lot to offer, and everything is affordable and highly rated.
10. HOOD CREW
Who is HOOD CREW?
Here’s another great brand to consider if you’re looking for a motorcycle-style faux-leather jacket. There are multiple options to choose from, and they’re each designed to deliver comfort and style at an affordable price. Plus, the removable hood makes them a good fit for a variety of weather conditions.
What Makes HOOD CREW Stand Out?
What stands out the most about HOOD CREW is the impressive style you get from a product that’s so affordable. Its designs feature buckles, collars, zippers, and removable hoods, adding those little extra touches that make these jackets so appealing.
Motorcycle Brand Levels
Just like any other product, there are tiers when it comes to motorcycle jacket brands. For our purposes, high-end brands are the ones that provide the protection you need when riding. Mid-level brands may provide a little protection, but they’re designed more for looks. Budget products look great but don’t have any extra armor to protect the rider in the event of an accident.
High-End
HHR and Alpinestars are the two high-end products on our list. They look great, but they are also designed with safety in mind. If you want something that’s more about staying safe and less about looking cool, stick with one of these brands.

Mid-Level
HWK, Joe Rocket, Viking Cycle, Milano Sport, and GuTe are what we consider mid-level brands. They’re affordable and stylish. While they do provide some riding protection, it’s not quite as much as those of high-level brands.
Budget
FLAVOR, JYG, and HOOD CREW aren’t budget in that they’re cheap. Each of these brands has stylish designs made of real or faux leather and other quality materials. But, they don’t provide the protection that the other brands do.
Comparison Overview
Here’s a closer look at how some of these brands compare to one another.
Joe Rocket vs Alpinestars
Joe Rocket is owned by Sullivans, a Powersports wholesaler that’s been in business since the 1970s. Joe Rocket provides pretty good protection and is available at a reasonable price.
Alpinestars has a long history of providing gear for various sports, including motocross, F1, and NASCAR. That’s a pretty clear sign that you can trust the quality of this brand. It’s also a good choice if safety is your biggest concern.
Dainese vs Alpinestars
These are two of the best brands out there. They both have a wide range of products, from jackets to gloves to leathers. Alpinestars has an edge when it comes to boots, while Dainese makes slightly better gloves. But generally, these two brands are pretty evenly matched.
Viking Cycle Ironborn vs Joe Rocket Ion
The Viking Cycle Ironborn features removable and waterproof Cordura armor padding. It provides back, shoulder, and elbow protection. Adjustable straps provide a custom fit, and reflective strips improve visibility.
The Joe Rocket Ion has a removable liner that lets airflow through the jacket without affecting the padded protection. It features protection for the shoulders and elbows. It’s cooler than the Ironborn, but a bit more expensive.
Conclusion
Now that you know a little more about the best motorcycle jacket brands out there, it should be easier to choose the one for you. Figure out the type of protection you’re looking for or whether you prefer style over substance to find what you’re looking for.
People Also Ask
We know choosing the right gear isn’t easy and you probably still have some questions. Here are some of the things that people wonder about the most.
Is Joe Rocket a Good Brand?
Joe Rocket is a good brand. They don’t offer the level of protection than more expensive brands do.

HHR
But, they have a wide range of products so chances are you’ll be able to find something that suits you.
Which Motorcycle Jacket Brand Has Been Around the Longest?
Of the brands we profiled, Alpinestars has been around the longest. It started in 1963 in a small town in Italy. Its first product, a pair of motocross boots, became the industry standard. Soon, its popularity spread to other sports and around the world.
What is the Most Popular Motorcycle Brand?
Joe Rocket and Alpinestars are both pretty well known.
What Brand Motorcycle Jacket Do the Pros Wear?
A wide variety of professionals wear Alpinestars in a variety of sports. These include F1, NASCAR, and motocross.
How Much Does a Brand Name Motorcycle Jacket Cost?
There’s quite a range when it comes to how much a brand name motorcycle jacket costs. Depending on the brand and the features, you could pay anywhere from $50 to upwards of $1,500.